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Cribstar, Peanuts Cradle New Babywear Line

Two gender-neutral babywear ranges were brokered by WildBrain CPLG U.K.

London-based baby and kidswear brand Cribstar has launched two gender-neutral Peanuts babywear ranges – Space and Superhero – in a collaboration brokered by WildBrain CPLG U.K., on behalf of Peanuts Worldwide.

“We are so excited to see the Peanuts collaboration with Cribstar launch,” says Laura Quinn, category manager U.K., WildBrain. “Cribstar has created a wonderful collection featuring unique and fun designs perfect for Peanuts fans young and old, expanding the brand’s presence in the baby category.”

The Space collection was inspired by the 50th anniversary of the Apollo 11 moon landings. The monochrome range features a signature Cribstar slogan, “I Need Space,” alongside illustrations of Snoopy as an astronaut. The Superhero collection in base grey features the slogan “Kind of a big deal.” In addition to the slogan, the illustrations feature Snoopy as a masked superhero alongside a graphic yellow lightning bolt print.

The collection features shirts, sweatshirts, leggings, rompers and more. Also included in the collection is a limited-run Christmas jumper which features a festive Snoopy wearing a Santa hat and matching scarf, marching along with his best friend Woodstock, emblazoned with the slogan, “Is it Christmas Yet?”

“We delved into the Peanuts archive to tap into the sarcasm and irony featured in our two collections,” says Jadwiga Batatawala, director, Cribstar. “We hope these designs bring a smile to parents’ and children’s faces!”

The Cribstar x Peanuts collection is available via Cribstar.co.uk and select U.K. retailers.

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