Crayola Creates Fine Jewelry Line

Zalemark is bringing the Crayola brand from children to adults with a new fine jewelry collection inspired by the iconic crayons.

Zalemark is showing the collection, which features gems in classic Crayola colors, later this month at the JCK Show in Las Vegas, Nev.

The jewelry line is Crayola's second recent foray into the fashion world, following an apparel collaboration with Bloomingdale's in February.

"We are very excited to partner with Zalemark on this collaboration; they share the same passion for color as Crayola," says Warren Schorr, vice president, business development and global licensing, Crayola. "This new line celebrates the deep connection and emotion people have with color, and we are confident it will resonate with people everywhere."