Cover Story: Marquee Focuses on High-End Brands

NORTH AMERICA–Marquee Brands is a brand management company that is approaching IP acquisition with a clear focus, aiming for high-end brands that translate to diverse distribution channels.

April 6, 2018

Cover Story: Marquee Focuses on High-End Brands

Marquee Brands is a brand management company that is approaching IP acquisition with a clear focus, aiming for high-end brands that translate to diverse distribution channels.

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Samuel Porat, managing director, Neuberger Berman; Michael Devirgilio, president, Marquee Brands; Zack Siegl, managing director, Neuberger Berman; Cory M. Baker, chief operating officer, Marquee Brands; and Warren Clamen, chief financial officer, Marquee Brands

NORTH AMERICA–A lot can be done in three years, just look to Marquee Brands.

Formed in 2014 by global private equity investment firm Neuberger Berman, Marquee Brands is a familiar platform in the licensed business space, albeit one with a new take on brand acquisition and management.

"Building on a successful investment business derived from yielding royalties, intellectual property and related assets, Neuberger Berman Private Equity launched Marquee Brands in 2014. We were striving to offer our investors a unique, private-market strategy with the potential for yield, upside and strong downside protections–characteristics that we think Marquee offers our investors through the contractual nature of brand licensing," says Samuel Porat, managing director, Neuberger Berman. Porat oversees the various royalty and yield strategies for Neuberger Berman's investors in which Marquee is a part of. Also involved with Marquee from Neuberger Berman is Zack Sigel, managing director, who functions as Marquee's head of mergers and acquisitions, overseeing a dedicated M&A team for Marquee at Neuberger. Warren Clamen serves as chief financial officer for Marquee and sits on its board of directors.

Under

the leadership and expertise of president Michael DeVirgilio, former president, licensing and international, Kenneth Cole Productions, and chief operating officer Cory M. Baker, founder of Julian Wolf, a brand management and business development agency, and served as vice president of business affairs at Iconix, Marquee set out to target and acquire high-quality global brands from a diverse cross-section of consumer segments.

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