Country Star Launches Dickies Denim

Dickies has joined forces with country music star Canaan Smith to launch the new Dickies Denim Collection.

April 6, 2018

Workwear brand taps Canaan Smith to promote new collection.

Serving as brand ambassador, Smith will be featured in an upcoming advertising campaign for the reengineered denim line that offers modern fits, washes and details.

“The Dickies Denim Collection is my workwear,” says Smith. “The jeans not only look good but they can withstand the rigors of my nightly performances. Dickies embodies the honest authenticity that resonates with my music, my fans and my personal style.”

The Dickies Denim Collection is available now on the Dickies' website and at Amazon, J.C. Penney and other apparel retailers across the U.S.

“We knew this partnership with Canaan Smith would be an exciting and natural fit given that denim is at the core of country music,” says Brent Streit, vice president of marketing, Williamson-Dickie, Dickie's parent company. “We're looking forward to connecting with Canaan's fans, including those who have been loyal to Dickies for years

and those who will get to know the brand for the first time through this new collection and partnership.”