License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.
HomeFashionApparelCounterfeiting Inspires Pepsi x Alexander Wang Collab

Counterfeiting Inspires Pepsi x Alexander Wang Collab

Counterfeiting Inspires Pepsi x Alexander Wang Collab
Fashion designer Alexander Wang has collaborated with PepsiCo for a limited-edition line of drink cans and bottles in China.

Wang announced the collaboration via Instagram in an informercial-style parody.

The graphics are inspired by and play off of the global counterfeiting market. For example, Wang’s name is spelled with a backward ‘N,’ and the Pepsi logo is upside down. The collaboration bottle and cans are available now via Chinese e-mall Taobao.

TAGS: Apparel Corporate Brands Food & Beverage Global News Asia Pepsi Alexander Wang
Hide comments
account-default-image
user not logged in

More information about text formats

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish
Related
Reports