The Joester Loria Group adds new fashion partners for two beer brands.
Constellation’s Cerveza Modelo Especial and Corona beers have partnered with Ripple Junction and Brew City for two new apparel lines in a deal brokered by The Joester Loria Group, Constellation Beer Brand’s exclusive licensing agent.
Ripple Junciton will debut a collection of Modelo Especial apparel featuring trend-driven designs for the brand’s Hispanic and Millennial consumers. The company will also debut a holiday assortment of intarsia sweaters for Corona Extra and Corona Light. Corona’s Feliz Navidad commercials will serve as inspiration for the collection.
Additionally, Ripple Junction will complement the Modelo Especial collections with offerings for other brands within the Constellation beer portfolio including Modelo Negra, Pacificio and Victoria.
At the same time, Brew City will release a new line of Pop Top tees, raglans and beer pouch sweatshirts at specialty accounts featuring both Corona and Modelo.
Other licensees for the brands, including Concept One (headwear, swimwear) and BioWorld (tops, board shorts, footwear, headwear and loungewear), will also release new lines of products featuring Corona in the upcoming months.