License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Corona, Modelo Inspire New Apparel

Corona, Modelo Inspire New Apparel
Constellation’s Cerveza Modelo Especial and Corona beers have partnered with Ripple Junction and Brew City for two new apparel lines in a deal brokered by The Joester Loria Group.

The Joester Loria Group adds new fashion partners for two beer brands.

Constellation’s Cerveza Modelo Especial and Corona beers have partnered with Ripple Junction and Brew City for two new apparel lines in a deal brokered by The Joester Loria Group, Constellation Beer Brand’s exclusive licensing agent.

Ripple Junciton will debut a collection of Modelo Especial apparel featuring trend-driven designs for the brand’s Hispanic and Millennial consumers. The company will also debut a holiday assortment of intarsia sweaters for Corona Extra and Corona Light. Corona’s Feliz Navidad commercials will serve as inspiration for the collection.

Additionally, Ripple Junction will complement the Modelo Especial collections with offerings for other brands within the Constellation beer portfolio including Modelo Negra, Pacificio and Victoria.

At the same time, Brew City will release a new line of Pop Top tees, raglans and beer pouch sweatshirts at specialty accounts featuring both Corona and Modelo.

Other licensees for the brands, including Concept One (headwear, swimwear) and BioWorld (tops, board shorts, footwear, headwear and loungewear), will also release new lines of products featuring Corona in the upcoming months.

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish