Coors Light Releases New Chill Jersey for Soccer Fans

Coors Light is helping fans choose chill through all of summer's soccer moments.

License Global

June 19, 2024

2 Min Read
The Chill Jersey, Coors Light
The Chill JerseyCoors Light

As the official beer of Leagues Cup, the landmark soccer club tournament to feature every team from Major League Soccer (MLS) and LIGA MX, Coors Light is launching "Refresh the Game," a new campaign that will reach soccer fans throughout the summer.  Coors Light is releasing a limited-edition smart Coors Light Chill Jersey as part of its campaign.

"Anyone who has watched a soccer match knows how heated it can get, especially as your favorite teams go head-to-head," says Katie Feldman, director, marketing, Coors Family of Brands. "Between the second Leagues Cup tournament to soccer events happening across the globe, Coors Light is here to keep fans chill and with their favorite beer and a jersey that keeps them cool."

The Coors Light Chill Jersey is the first smart jersey with built-in thermal sensors to detect when body temperature rises and activate a cooling system to keep players cool. In addition to keeping fans physically chill, each jersey will have a Captain's Beer Band.

"At Leagues Cup, we're thrilled to partner with Coors Light on the 'Refresh the Game' campaign," says Sana Shuaib, senior vice president, partnership marketing, integrated marketing solutions and commercial insights, SUM/MLS. "The Coors Light Chill Jersey embodies the excitement and intensity of the most unique soccer tournament in the world while ensuring fans can stay cool and enjoy every moment of the action. This innovative jersey not only showcases the spirit of the game but also brings a new level of engagement to our passionate soccer community."

For a limited time, soccer fans can go to Thechilljersey.com to buy a jersey. Quantities are limited, with 90 total jerseys available and a limited amount released daily in drops. The first drop will run June 17 to June 21 starting at noon EST, with 18 jerseys available on June 17, 14 jerseys on June 18, 10 jerseys on June 19 and eight each on June 20 and June 21. The second Chill Jersey drop will take place July 16-19 starting at noon EST, with eight jerseys available per day while supplies last.

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License Global

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