New York-based watch manufacturer Concepts In Time has partnered with Hershey Kisses to design and develop a fine watch line. Licensing agency The Licensing Company brokered the deal.

The range will be geared to a wide audience and will emphasize the motto of “give a Kiss that lasts forever.”

“I am thrilled to work with Concepts in Time as we extend our successful jewelry business into watches,” says Brian McCloud, senior licensing and retail manager, The Licensing Company. “Their enthusiasm and overall love for the Hershey’s Kisses brand is sure to translate into a sweet product line (pun intended.)”