Concepts Earns ‘Billions’ in New Deal

The collection launches in advance of the “Billions” season five premiere.
License Global

May 6, 2020


Concepts, a Boston-based multibrand streetwear and sneaker boutique and brand, announced a first-time collaboration with Showtime Networks for its drama series “Billions.” 

“Working with Showtime to create apparel based on such a timeless New York show has been amazing,” says Deon Point, creative director, Concepts. “They really gave us freedom to be ourselves, which ultimately is the only way something of this magnitude can be successful. Outside of being fans of ‘Billions’ since the very beginning, Concepts has a unique appreciation for luxury – it's interwoven in almost every piece of storytelling we do.”

The collaboration will see a limited-edition launch of co-branded apparel emblazoned with scenes from past “Billions” episodes. Drawing from a longstanding obsession with the show, the Concepts team leaned into themes of nostalgia, luxury and a love for New York while designing the collection. Originally founded in Boston in 1996, Concepts now has a Soho retail location in New York and

ties with the local downtown community.

The Concepts x “Billions” collection includes two hoodies ($100) and two t-shirts ($35) and is available exclusively at 



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