Sponsored By

Concepts Earns ‘Billions’ in New Deal

The collection launches in advance of the “Billions” season five premiere.

License Global

May 6, 2020

1 Min Read
billions.png

Concepts, a Boston-based multibrand streetwear and sneaker boutique and brand, announced a first-time collaboration with Showtime Networks for its drama series “Billions.” 

“Working with Showtime to create apparel based on such a timeless New York show has been amazing,” says Deon Point, creative director, Concepts. “They really gave us freedom to be ourselves, which ultimately is the only way something of this magnitude can be successful. Outside of being fans of ‘Billions’ since the very beginning, Concepts has a unique appreciation for luxury – it's interwoven in almost every piece of storytelling we do.”

The collaboration will see a limited-edition launch of co-branded apparel emblazoned with scenes from past “Billions” episodes. Drawing from a longstanding obsession with the show, the Concepts team leaned into themes of nostalgia, luxury and a love for New York while designing the collection. Originally founded in Boston in 1996, Concepts now has a Soho retail location in New York and ties with the local downtown community.

The Concepts x “Billions” collection includes two hoodies ($100) and two t-shirts ($35) and is available exclusively at CNCPTS.COM.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like