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April 6, 2018
Colette in Paris, France, will be the first retail partner to launch Nickelodeon & Viacom Consumer Products' new fashion collection, SpongeBob by Beatrix Ong.
The collection targets both men and women with a range of luxury SpongeBob SquarePants accessories, homewares and apparel developed by the London designer.
Colette will debut the collection both in-store and online in late spring/early summer before the line launches across Europe, Asia and North America.
The full collection will include tote bags, make-up bags, shirts, tees, shoes and dresses.
“It’s a fantastic honor to partner with one of France's most popular and iconic fashion stores to debut the SpongeBob By Beatrix Ong collection,” says Mark Kingston, general manager and senior vice president, NVCP, EMEA & Australia. “Beatrix Ong is an incredible designer who has perfectly captured the fun, fashion and frivolity of SpongeBob. We look forward to unveiling this unique collection at colette very soon."
The collaboration was first announced at last year's Licensing Expo. Click here to see the story.
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