Coca-Cola, Kith Reteam for Fashion Collab

Coca-Cola and fashion brand Kith have partnered for the fourth time to create a co-branded apparel collection.

Kith’s new collection follows a recent tour the company did with Coca-Cola that traveled to Miami, Aspen, the Hamptons and Malibu before finding a home in Hawaii. The 105-piece collection is comprised of men’s and women’s apparel styles that draw inspiration from the Coca-Cola archives combined with the island lifestyle of Hawaii. The eight colors that represent each island of Hawaii serve as the palette for the collection. Items such as swimwear and surfboards also serve to highlight the islands’ tropical setting. Silhouettes include denim truckers, camp shirts, board shorts, short sleeve rugby shirts, windbreakers and more.

This collection also includes collaborations with other Kith partners. Key partnerships include:

The launch of this collection coincides with a limited-edition pop-up shop experience in Oahu, Hawaii.