The parent company for Coach, Kate Spade and Stuart Weitzman will re-brand itself as Tapestry later this month.

GLOBAL–Coach Inc. has announced that it will be changing its name to Tapestry Inc., effective Oct. 31, 2017.

“We searched for a name to reflect these values while also expressing the cultural diversity of our people and our brands for today and tomorrow. In Tapestry, we found a name that speaks to creativity, craftsmanship, authenticity and inclusivity on a shared platform and values. As such, we believe that Tapestry can grow with our portfolio and with our current brands as they extend into new categories and markets,” says Victor Luis, chief executive officer, Coach Inc. “The name embodies our creative brand-led and consumer-focused business, while also representing the deep heritage of the group. Most importantly, we are establishing a strong and distinct corporate identity, which enables our brands to express their individual personalities and unique language to consumers.”

The Tapestry portfolio will continue to include Coach, Kate Spade New York and Stuart Weitzman.

In addition, the company’s common stock on the New York Stock Exchange will change from COH to TPR on Oct. 31. Further details regarding to the company’s re-brand can be found via Tapestry.com.

“Three years ago, we laid out our vision to transform Coach and announced our intention to grow beyond the Coach brand. Through the execution of our strategic plan and with the acquisitions of Stuart Weitzman in 2015 and Kate Spade & Company just this summer, we have realized these goals,” says Victor Luis, chief executive officer, Coach Inc. “We are now at a defining moment in our corporate reinvention, having evolved from a mono-brand specialty retailer to a true house of emotional, desirable brands, all leveraging our strong operational foundation. Each of our brands has a unique proposition, fulfilling different fashion sensibilities and emotional needs within the very attractive and growing $80 billion global market for premium handbag and accessories, footwear and outerwear. At the same time, our brands are also built upon the shared values of optimism, inclusivity and innovation.”