Cloudco Entertainment, J&M Brands and Difuzed BV have announced the unveiling of a limited-edition 40th anniversary couture dress by renowned fashion brand, JimmyPaul, at Brand Licensing Europe (BLE) in London. The deal between Cloudco Entertainment and Difuzed BV was brokered by J&M Brands BV. 

The dress marks the launch of a special fashion collection that will create unique collector’s items as well as a mass market collection, existing of apparel and accessories, in the U.S. and EMEA starting Q2 2023. 

“With this creation, I wanted to show all the positive attributes Care Bears and JimmyPaul stand for,” says Jimmy, co-founder and designer, JimmyPaul fashion brand. “While I was working on this dress, the Care Bears made me smile and reminded me how fun it is to create.” 

“We are honored JimmyPaul and Difuzed chose to celebrate the Care Bears 40th Anniversary with such a special piece,” says Roubina Tchoboian, Cloudco Entertainment’s vice president of international licensing. “His colorful, whimsical, and dreamy design captured the spirit of the Care Bears perfectly.” 

“The collaboration between Difuzed, JimmyPaul and Cloudco brings an exciting new retail opportunity from the catwalk to the high street for existing and new fans of Care Bears,” says Gustavo Antonioni, general manager, Difuzed BV. 

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The Care Bears were first introduced in 1982 through consumer products, greeting cards and later a series of animated television shows and feature films. As the Care Bears embark on new adventures, from Care-a-Lot to the Silver Lining, they never shy away from their core values and invite their viewers and fans to join them in spreading sharing, caring, love, friendship and togetherness. 

To celebrate the Care Bears’ 40th Anniversary, JimmyPaul in conjunction with Difuzed, created a bright, colorful, body-hugging, mini-tule dress inspired by the original illustrations, which pay homage to the Care Bears paintings by Elena Kucharik. The Care Bears express their story in a gigantic rainbow-colored, heart-shaped cloud filled with love, fun, friendship and a touch of whimsy. 

Cloudco is exhibiting at Brand Licensing Europe 2022. Find more info here.