Claire’s Teams with ‘Dance Moms’ Star

Jojo Siwa, a social media influencer and star on the TV series “Dance Moms,” will release a line of accessories at retailer Claire’s, this spring.

April 6, 2018

Claire’s Teams with ‘Dance Moms’ Star

Jojo Siwa builds brand with new accessories line.

"Dance Moms" star and social media influencer Jojo Siwa will release a line of accessories at retailer Claire’s, this spring.

Siwa’s first accessory line will feature Siwa’s signature bows and includes a handpicked assortment of product including BowBows and limited edition “blingalicious” bows, which Claire’s will market as Jojo Siwa’s Bow Party. Claire’s will also offer Siwa-branded apparel, jewelry, novelties and lifestyle products targeted toward tweens.

The Jojo Siwa brand will be licensed through H.E.R.

“I think bows are awesome and I love creating them and now I get to create them for other people,” says Siwa. “I have shopped at Claire’s my whole life and now that I get to have my Bow Party at Claire’s, it’s a dream come true.”

The Jojo Siwa brand will be also be showcased at Licensing Expo at the Mandalay Bay in Las Vegas, Nev., June 21-23.

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