April 6, 2018
Jojo Siwa builds brand with new accessories line.
Siwa’s first accessory line will feature Siwa’s signature bows and includes a handpicked assortment of product including BowBows and limited edition “blingalicious” bows, which Claire’s will market as Jojo Siwa’s Bow Party. Claire’s will also offer Siwa-branded apparel, jewelry, novelties and lifestyle products targeted toward tweens.
The Jojo Siwa brand will be licensed through H.E.R.
“I think bows are awesome and I love creating them and now I get to create them for other people,” says Siwa. “I have shopped at Claire’s my whole life and now that I get to have my Bow Party at Claire’s, it’s a dream come true.”
The Jojo Siwa brand will be also be showcased at Licensing Expo at the Mandalay Bay in Las Vegas, Nev., June 21-23.
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