April 22, 2021
The collection features fluffy towel finishes, long fringes, and brand signature vibrant colors with the Chupa Chups logo as the partnership pays homage to the ‘60s.
The new range is also part of the “Join Life” collection, using at least 75 percent of organic cotton grown, natural pesticides, ethical farming methods and reduced freshwater usage.
“We are pleased to be a part of a collection that uses resources in a responsible way, as this is aligned with Perfetti Van Melle’s own sustainability policy,” says Christine Cool, area licensing manager, Perfetti Van Melle. “We simply love the way ZARA is always on top of the trends and has looked for Chupa Chups to put a playful touch on the universal navy theme. These looks will transport teens to summer fun, the taste of their favorite lollipop and carefree laughs on the beach.”
The Chupa Chups x ZARA collection is available in-store and online at zara.com.
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