Chupa Chups has partnered with Polish lifestyle retailer SMYK to develop a capsule collection of lifestyle products for its brand Cool Club.
Licensing agency WildBrain CPLG was behind the vision to have SMYK create a capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe with the Chupa Chups logo.
“Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club,” says Małgorzata Kubacka, licensing manager, SMYK. “It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients.”
The prelaunch will go live online on SMYK.com this May and later on, at the reopening, in the more-than-200 brick-and-mortar shops in Poland.