Chupa Chups, SMYK Team for Sweet Deal

SMYK and Chupa Chups have developed a capsule collection.

License Global

May 21, 2020

1 Min Read
chupahat.png

Chupa Chups has partnered with Polish lifestyle retailer SMYK to develop a capsule collection of lifestyle products for its brand Cool Club.

Licensing agency WildBrain CPLG was behind the vision to have SMYK create a capsule collection that includes apparel and accessories to dress Polish teens and tweens from head to toe with the Chupa Chups logo.

“Chupa Chups is the first lifestyle license that we are introducing on our clothes brand Cool Club,” says Małgorzata Kubacka, licensing manager, SMYK. “It was a big pleasure working together with Perfetti Van Melle and WildBrain CPLG on this capsule. This unique collection is in line with worldwide fashion trends and perfectly meets demands of SMYK’S eldest group of clients.”

The prelaunch will go live online on SMYK.com this May and later on, at the reopening, in the more-than-200 brick-and-mortar shops in Poland.

Read more about:

Chupa Chups

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like