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Chupa Chups Signs Sweet Deal with Fun Socks

Chupa Chups Signs Sweet Deal with Fun Socks
Perfetti Van Melle’s Chupa Chups has partnered with Fun Socks, a division of United Legwear & Apparel, for a capsule collection of novelty socks and gift sets for men and women.

Lisa Marks Associates, licensing agency for Chupa Chups in North America, brokered the deal.

The Fun Socks x Chupa Chups collection features vibrant colors, joyful graphics and a hint of nostalgia. Each pair of socks has been designed with Chupa Chups artwork and includes an official embroidered patch of the Chupa Chups logo designed by Salvador Dali.

The seven-piece collection, which comes with two complimentary Chupa Chups lollipops, is available now on and at Fun Socks retail stores in New York City and Venice, Calif.

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