Launched in both Shoopen and Shoopen Kids stores, the new collaboration brings the colorful Chupa Chups style to a wide range of shoes, socks, backpacks and sneakers.

 "We will organize various events to commemorate the launch of the Shoopen X Chupa Chups collaboration,” says a Shoopen spokesperson. “We strongly recommend this collaboration, which even lets you feel the sweetness of Chupa Chups.”

 "Shoopen has created a vibrant collection of accessories for the whole family with the central theme of the Chupa Chups logo that perfectly captures the fun spirit of our colorful brand,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle.

The Shoopen x Chupa Chups line is available online and at Shoopen flagship stores.