Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.
March 10, 2021
Launched in both Shoopen and Shoopen Kids stores, the new collaboration brings the colorful Chupa Chups style to a wide range of shoes, socks, backpacks and sneakers.
"We will organize various events to commemorate the launch of the Shoopen X Chupa Chups collaboration,” says a Shoopen spokesperson. “We strongly recommend this collaboration, which even lets you feel the sweetness of Chupa Chups.”
"Shoopen has created a vibrant collection of accessories for the whole family with the central theme of the Chupa Chups logo that perfectly captures the fun spirit of our colorful brand,” says Marta Ballesteros, area licensing manager, Perfetti Van Melle.
The Shoopen x Chupa Chups line is available online and at Shoopen flagship stores.
Read more about:Chupa Chups
License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.
Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.
Subscribe for updates directly into your inbox.
You May Also Like
BuzzFeed Sells Complex: Is the Reign of BuzzFeed Over?Feb 22, 2024
The Hershey Company is Making Life SweeterFeb 22, 2024
The emoji Company and tonies Launch Potty Training Tonie Featuring ‘Poo’Feb 22, 2024
Viacom18 Consumer Products, Papa Don’t Preach Launch Garfield CollectionFeb 22, 2024