Middle Eastern retailer Riva has launched a spring/summer 2020 collection featuring licensed pieces with the Chupa Chups and Mentos brands.
The deal between Riva and the brands was brokered by WildBrain CPLG MENA on behalf of Perfetti Van Melle. The collection includes daywear, footwear and accessories for teenagers. Riva Fashion, owned by the Armada retail concept, operates in six countries across the Middle East and has more than 50 stores that specializes in clothing, footwear, accessories and perfumes for women, teenagers and kids.
Within the past few months, the Chupa Chups brand has also expanded through multiple licensing deals. They kicked off a collab with Converse in December, Spanish YouTubers teamed with the brand and X Controllers for Chupa Chups-themed game controllers and a pop-up at the Shanghai mall.
The collection is available now in store as well as on the Rive Fashion website.