Chupa Chups hoodies, vests and cardigans in candy colors are combined with berets and bags to round out the collection.
“This trendy candy interpretation of Chupa Chups by H&M is great to lift the spirits of young people by wearing a playful outfit in challenging times,” says Christine Cool, licensing area manager, Perfetti Van Melle Group. “H&M have created a truly indulgent collection in delicate pastel colors that is an affordable fashion treat for all.”
The collection is available across H&M stores and platforms throughout Asia and online in other continents.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.