To kick off the year, H&M and Chupa Chups have launched a collection of knitwear and accessories for teenagers and young adults within its Asian market.
Chupa Chups hoodies, vests and cardigans in candy colors are combined with berets and bags to round out the collection.
“This trendy candy interpretation of Chupa Chups by H&M is great to lift the spirits of young people by wearing a playful outfit in challenging times,” says Christine Cool, licensing area manager, Perfetti Van Melle Group. “H&M have created a truly indulgent collection in delicate pastel colors that is an affordable fashion treat for all.”
The collection is available across H&M stores and platforms throughout Asia and online in other continents.