License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Chupa Chups Get Sweet with Japanese Retailer G.U.

Chupa Chups Get Sweet with Japanese Retailer G.U.
The confectionary brand’s logo will appear on t-shirts in G.U. stores across Asia.

Perfetti Van Melle has licensed its Chupa Chups brand to Japanese retailer G.U. for a line of pop and vintage t-shirts for girls.

The G.U. line will feature a collection of six different designs inspired by the brand’s heritage and flavors. Items from the partnership will be available in G.U. stores across Asia.

PVM recently licensed the Chupa Chups brand for a variety of fashion collaborations. Urban Outfitters, Pimkie and Primark have previously leveraged the candy’s logo for various apparel pieces.

Hide comments


  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.