Sponsored By

Chupa Chups Get Sweet with Japanese Retailer G.U.

The confectionary brand’s logo will appear on t-shirts in G.U. stores across Asia.

License Global

August 6, 2019

1 Min Read

Perfetti Van Melle has licensed its Chupa Chups brand to Japanese retailer G.U. for a line of pop and vintage t-shirts for girls.

The G.U. line will feature a collection of six different designs inspired by the brand’s heritage and flavors. Items from the partnership will be available in G.U. stores across Asia.

PVM recently licensed the Chupa Chups brand for a variety of fashion collaborations. Urban Outfitters, Pimkie and Primark have previously leveraged the candy’s logo for various apparel pieces.

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like