Perfetti Van Melle has licensed its Chupa Chups brand to Japanese retailer G.U. for a line of pop and vintage t-shirts for girls.
The G.U. line will feature a collection of six different designs inspired by the brand’s heritage and flavors. Items from the partnership will be available in G.U. stores across Asia.
PVM recently licensed the Chupa Chups brand for a variety of fashion collaborations
have previously leveraged the candy’s logo for various apparel pieces.
Read more about:
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.
You May Also Like