Chupa Chups has teamed up with the Korean fashion company Romantic Crown, to develop a collection of apparel and accessories for young adults.
The collection reflects the identity of both brands. Checked, striped or basic prints on jackets, hoodies, jumpers, hats, bags, key rings with the signature and style of RMTC while featuring the Chupa Chups icons in a retro mood. The union of the two brands makes the product casual and classic at the same time.
“We are very happy with this collaboration,” says Marta Ballesteros, licensing area manager, Chupa Chups. “Romantic Crown is a unique partner that has succeeded perfectly in catching and mixing the identity of each brand, combining and harmonizing Romantic Crown’s classic and sophisticated mood with Chupa Chups' famous brand icons”.