Chupa Chups, Converse Kick-Off Shoe Collab

Lollipops and shoes combine into one sweet collaboration.

License Global

December 10, 2019

1 Min Read
chupshoes.png

Notlikeyou and confectionery brand Chupa Chups have inked a deal for handcrafted “All Star“ Chuck Taylor shoes featuring Chupa Chups designs. The collaboration will be available in European sizes 27 to 46. 

News of the deal followa the launch of a Chupa Chups pop-up experience in Shanghai. The installation celebrated the origins and the heart of the Chupa Chups brand by simulating a Chupa Chups “factory.”

The shoes are available at e-commerce platform NotLikeYou.com (https://www.notlikeyou.com) and sold to Germany, Austria, Switzerland, Netherlands, Spain and France.

Read more about:

Chupa ChupsConverse

About the Author

License Global

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

Subscribe for updates directly into your inbox.

 

 

 

Subscribe and receive the latest news from the industry Article
Join 62,000+ members. Yes, it's completely free.

You May Also Like