Notlikeyou and confectionery brand Chupa Chups have inked a deal for handcrafted “All Star“ Chuck Taylor shoes featuring Chupa Chups designs. The collaboration will be available in European sizes 27 to 46.
News of the deal followa the launch of a Chupa Chups pop-up experience in Shanghai. The installation celebrated the origins and the heart of the Chupa Chups brand by simulating a Chupa Chups “factory.”
The shoes are available at e-commerce platform NotLikeYou.com (https://www.notlikeyou.com) and sold to Germany, Austria, Switzerland, Netherlands, Spain and France.