Chipotle, Spirit Halloween Release Exclusive Costumes

Chipotle Mexican Grill has announced a new costume collection in collaboration with Spirit Halloween, a North American Halloween retailer, inspired by popular memes on both brands’ social channels. Chipotle is the first brand to create meme-inspired costumes with Spirit Halloween.
One of the modern traditions of Halloween is social media users creating their unique costume ideas, featuring the iconic Spirit Halloween costume bag. Two years ago, Chipotle hopped on the viral trend and posted a fictional “Chipotle Fork” bodysuit. The brand followed up with a “Chipotle Napkin” costume concept, resulting in over 700,000 fan engagements. Now, Chipotle and Spirit Halloween are teaming up to reawaken these two memorable memes and bring them to life, along with three entirely new looks for Halloween. The first official Chipotle costumes are sold individually and range in size from adult small to XL.

“Our popular Halloween tradition, Boorito, began with a burrito-themed costume contest and now we’re taking it to the next level with the launch of our first-ever costume collection in collaboration with Spirit Halloween,” says Chris Brandt, chief brand officer, Chipotle. “In addition to these bodysuits, we will be treating fans to a scarily great offer next month.”

“We’re no strangers to memes at Spirit Halloween,” says Kym Sarkos, executive vice president, Spirit Halloween. “Year after year, we are blown away by the passion and creativity we see from fans sharing their take on popular Spirit Halloween memes – and we’re beyond thrilled to be teaming up with Chipotle to bring some of those creations to life.”

This isn't the first time Chipotle has turned online conversation into a product. In August 2022, the brand introduced a limited-edition lemonade-scented soy candle designed to look like a Chipotle water cup. On Sept. 6, the restaurant brand will drop the inaugural costume collection featuring a Chipotle napkin, fork, water cup, burrito and to-go bag, available exclusively at SpiritHalloween.com and select Spirit Halloween retail locations.