Cherokee Steps Up Flip Flop Shops

Flip Flop Shops, a subsidiary of Cherokee Global Brands, has revealed its future growth initiatives, focusing on format innovations, channel expansion and a brand launch.

April 6, 2018

Cherokee Steps Up Flip Flop Shops

Casual footwear brand will introduce e-commerce, super kiosks and Everyday California flip flops.

Flip Flop Shops, a subsidiary of Cherokee Global Brands, has revealed its future growth initiatives, focusing on format innovations, channel expansion and a brand launch.

Since its acquisition of Flip Flop Shops last year, Cherokee Global Brands has focused on growing it by exploring large-scale partnerships in the U.S., Europe, Australia, Asia and Latin America, and by expanding into new channels of distribution including retail stores, shop-in-shops, mobile and e-commerce.

“As the one-year anniversary of our acquisition of Flip Flop Shops nears, it’s great to see momentum building on so many levels despite the challenging domestic retail environment,” says Howard Siegel, president and chief operating officer, Cherokee. “We are looking forward to building on the numerous growth opportunities to come.

Current initiatives include an expansion to e-commerce with FlipFlopShops.com, which is slated to launch in mid-October; 300-square-feet super kiosks, which are slated for a national rollout

and will provide additional distribution channels for the brand; and an introduction of the Everyday California line of casual footwear for men and women in spring 2017 within Flip Flop Shops and on FlipFlopShops.com. The collection will be created by Cobian and will feature Everyday California’s logo.

Flip Flop Shops currently operates approximately 100 retail franchise shops in the U.S., Canada, Caribbean, Middle East and South Africa, with more than 100 additional shops in development worldwide.

“Give our aggressive growth plans, we’re particularly excited about identifying and cultivating relationships with seasoned operators who can become multi-unit franchisees, especially those who can quickly open and operate shops in desirable markets,” says Brian Curin, president, Flip Flop Shops. “Channel and format innovation remain key differentiators and growth drivers for us and will help us achieve our goal of doubling our store growth in 2017.”

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