Cherokee Sends Tony Hawk to Walmart

Cherokee Global Brands has teamed with Walmart Canada to launch a broad assortment of Tony Hawk-branded gear for young men and boys.

April 6, 2018

New line inspired by the skateboarding star will debut in Canada in 2016.

The new line covers apparel, accessories and footwear for boys sizes 4 to 20 and will launch for fall/back-to-school 2016.

"This strategic relationship between Walmart and Cherokee Global Brands is a game-changer for us as we forge a new partnership with one of the largest and most innovative retailers in the world," says Henry Stupp, chief executive officer, Cherokee Global Brand. "We couldn't be more excited to work with Walmart Canada as they become the latest flagship partner to fully leverage on our 360-degree platform. Walmart will benefit from our innovative design vision of casual streetwear products, our agile sourcing and marketing approaches, and our ability to quickly scale success, and Walmart Canada's customers will enjoy unprecedented access to the full Tony Hawk brand experience."

"We look forward to our first partnership with Cherokee Global

Brands and Tony Hawk as we continue to strengthen the quality of our lifestyle and brand assortments," says Shelly Kiroff, senior vice president, apparel, Walmart Canada. "Tony is a globally recognized athlete, the original action sports innovator, and a strong influencer with youth market. We are confident that the debut of the Hawk Brand in Walmart Canada stores and online will be fully embraced by Canadian customers."