Cherokee Sends Liz Lange to Sears Canada

Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada. 

April 6, 2018

Cherokee Sends Liz Lange to Sears Canada

Cherokee Global Brands has teamed with Sears Canada to bring the Liz Lange maternity and sportswear brand to Canada.

Beginning in spring 2016, Sears Canada will feature the line, along with expanded size ranges, in its stores and online. The line will include a range of maternity apparel including jeans, t-shirts, dresses and swimsuits.

“We are very excited to partner with Sears Canada and to have the opportunity to continue to bring the Liz Lange brand to a broader customer base in Canada," say s said Howard Siegel, president and chief operating officer, Cherokee. “In addition to Liz Lange Maternity wear, the Canadian consumer will now be able to buy stylish sportswear at affordable prices that extends Liz Lange Style beyond maternity.”

“Our shoppers are always in demand for well-made, stylish, yet affordable, maternity wear,” says Ron Boire, president and chief executive officer, Sears Canada. “Expectant mothers shop us for nursery equipment and infant apparel in significant numbers, and

we expect Liz Lange maternity wear to be a solution that fulfills the needs of expectant moms to find clothes for themselves.”

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