Ahold to place Cherokee brand products in more than 80 Albert stores across the country.

Cherokee Global Brands has entered a multi-year license agreement with Ahold Czech Republic, a division of the Netherlands-based Ahold Company, to launch Cherokee-branded products in Ahold's hypermarket retail chain Albert.

The agreement will see a range of Cherokee family categories–including men’s, women’s and children’s clothing, essentials, footwear and accessories–launch in more than 80 of Albert’s 330 stores in the Czech Republic this fall.

Ahold will also leverage Cherokee’s 360-degree capabilities platform and work with Cherokee’s in-house design and marketing teams to launch Cherokee shop-in-shops within Albert stores. The launch will include family and back-to-school campaigns that Cherokee will support with social and digital outreach, PR events and more.

“The Cherokee brand has had a long and marketable history throughout Central Europe,” says Howard Siegel, president and chief operating officer, Cherokee. “We are very excited to partner with Ahold and build upon the existing awareness of the Cherokee brand in the Czech Republic. Our 360-degree platform provides Ahold with turn-key design, merchandising and implementation solutions that will ensure speed to market, in addition to immersive, engaging in-store experiences for Albert customers.  We look forward to forging a successful, long-term partnership with Ahold in the Czech Republic.”

“Ahold strives to satisfy our customers’ needs by constantly improving the product ranges and services we provide,” says Milan Hladil, commercial director, Ahold Czech Republic. “We are pleased to introduce new lines of the Cherokee brand in our Albert Stores and are looking forward to growing our non-food business together with the Cherokee brand. We are confident that the debut of the Cherokee brand in Albert Stores will be fully embraced by Czech consumers.”