Cherokee Launches Kids' Line

Point Cove, developed in-house by the Cherokee Global Brands design team, is a colorful lifestyle brand that delivers a combination of playful sophistication to fashion, trend-right clothing, footwear, accessories and home offerings.

Point Cove will be formally introduced to the licensing community at Licensing Expo.

“The debut of Point Cove is a wonderful example of how our retail partners are leveraging Cherokee Global Brands’ 360-degree platform to design, market and distribute clothing and accessories with the goals of maximizing sales and brand awareness,” says Henry Stupp, chief executive officer, Cherokee Global Brands.