Cherokee Global Brands Skates into Walmart

The collection of apparel, accessories and footwear will launch in all 405 Walmart Canada stores, as well as online at Walmart.ca, this month.

"We are excited to celebrate the upcoming mid-August launch of the Tony Hawk Signature collection at Walmart Canada,” says Henry Stupp, chief executive officer, Cherokee Global Brands. “This strategic collaboration with one of the largest and most innovative retailers has been a game changer, with Walmart Canada fully leveraging on our 360-degree platform. We look forward to the successful launch and ongoing partnership with Walmart Canada, through which, Canadian consumers will enjoy unprecedented access to the full Tony Hawk brand experience.”

As part of the launch, Tony Hawk himself will appear in Toronto’s Yonge-Dundas Square Aug. 18 with a skateboard ramp and five skateboarding professionals in tow for the Tony Hawk Lands Canada event.