Everyday California expands with flip flops and casual footwear.
The new collection will be co-developed by Cobian and Flip Flop Shops, a subsidiary of Cherokee, and will include branded men and women’s casual footwear and flip flops.
“We acquired Flip Flop Shops last fall with plans to identify and pursue innovative licensing opportunities that synergize our portfolio. The Everyday California footwear collection created by Cobian will be the first of many partnerships that leverage our brand assets and relationships with respected category leaders,” says Howard Siegel, president and chief operating officer, Cherokee. “Everyday California and Flip Flop Shops are lifestyle brands that are known for quality, comfort and living life to the fullest. Cobian is the perfect partner to deliver on that promise.”
The footwear range is slated to launch next spring and will be distributed in Flip Flop Shops.
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