Everyday California expands with flip flops and casual footwear.

Cherokee Global Brands has tapped Saliluz, a division of Cobian footwear, to create a collection of casual footwear under the Everyday California brand.

The new collection will be co-developed by Cobian and Flip Flop Shops, a subsidiary of Cherokee, and will include branded men and women’s casual footwear and flip flops.

“We acquired Flip Flop Shops last fall with plans to identify and pursue innovative licensing opportunities that synergize our portfolio. The Everyday California footwear collection created by Cobian will be the first of many partnerships that leverage our brand assets and relationships with respected category leaders,” says Howard Siegel, president and chief operating officer, Cherokee. “Everyday California and Flip Flop Shops are lifestyle brands that are known for quality, comfort and living life to the fullest. Cobian is the perfect partner to deliver on that promise.”

The footwear range is slated to launch next spring and will be distributed in Flip Flop Shops.

“Focusing on our retail relationships by providing our partners with a competitive edge in the marketplace has always been at the core of Cobian’s mission. Cobian’s private label division, Saliluz, can deliver further on this commitment by providing custom footwear solutions with increased margin potential at retail while still maintaining Cobian’s value, comfort and quality to which our partners are accustomed,” says Aubrey Kuepper, vice president, sales and marketing. Cobian. “We appreciate the opportunity to work hand in hand with Cherokee Global Brands and Flip Flop Shops to design and manufacture the best possible sandal line for Everyday California, while providing retailers of the brand a product with a great value proposition that is right on trend.”