Cherokee Expands Euro Distribution

Cherokee Global Brands is expanding the European distribution of its Cherokee brand in a new licensing agreement with Saborn Licensing Company.

April 6, 2018

Cherokee taps new licensee Saborn Licensing to expand its reach in Europe.

Cherokee Global Brands is expanding the European distribution of its Cherokee brand in a new licensing agreement with Saborn Licensing Company.

Saborn will sell a wide assortment of men's, women's and children's Cherokee clothing and accessories in department stores, specialty stores and hypermarkets in countries throughout Western and Central Europe including Germany, Czech Republic, Hungary, Poland, Slovakia and select Scandinavian countries. Product is expected to launch in stores in fall 2016.

“The Cherokee brand enjoys strong consumer awareness and has a long and profitable history throughout Europe," says Wil Kerkhof, chief executive officer, Saborn. "We look forward to capitalizing on that awareness and equity to satisfy the considerable demand for Cherokee products in Western and Central Europe.”

“Saborn will fully leverage our 360-degree platform, enabling them to benefit from the vision, agility and scale that we bring to our flagship partners around the world,” says Henry Stupp,