Cherokee Buys Everyday California

Cherokee Global Brands has acquired the casual lifestyle brand Everyday California from owners and founders Michael Samer and Christopher Lynch. 

April 6, 2018

Cherokee Buys Everyday California

The deal was brokered by Coastal Management on behalf of its client Everyday California.

As part of the acquisition, Samer and Lynch will retain ownership and continue to grow their flagship store in La Jolla, Calif., selling men’s and women’s apparel, accessories and footwear through a licensing agreement with Cherokee Global Brands. Samer and Lynch will also become global brand ambassadors, leveraging Cherokee’s existing design, marketing and supply chain infrastructure to expand the brand’s presence internationally.

“We are very excited to be adding Everyday California to our portfolio of style-focused lifestyle brands,” says Henry Stupp, chief executive officer, Cherokee Global Brands. “Everyday California’s global potential made the acquisition a perfect fit for Cherokee Global Brands. The brand is more than a state of mind, it’s a way of life.

Many great active lifestyle brands have been born in California, and we are confident that together with Mike and Chris we can take an already strong brand and make it even more successful.”

“From its humble beginnings in Venice Beach and deeply rooted in California, Cherokee has become a global leader, known for its feel-good philosophy, tradition and incredible brands,” says Lynch. “As a quintessential California lifestyle company, living the California dream day in and day out, we are thrilled to partner with such a like-minded corporation to help shepherd and grow the Everyday California brand.”

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