Cherokee Adds Ále Partners

Cherokee Global Brands, in partnership with Alessandra Ambrosio and Silver Sunrise, has added three new accessories and footwear licensees for the Ále by Alessandra brand.

April 6, 2018

Cherokee Adds Ále Partners

Beginning this spring, Oxford Ophthalmic, Physician Endorsed and Esquire Footwear will debut lines of Ále eyewear, hats, totes and casual footwear.

Oxford Ophthalmic Ále by Alessandra line will consist of women’s ophthalmic frames, sunglasses and readers, as well as non-ophthalmic sunglasses. The sunglasses will arrive on shelf in spring 2015, followed by ophthalmic frames in the summer and will be distributed through specialty shops, optical retailers and department stores across the U.S.

Physician Endorsed will launch a line of hats, bags and totes at department and specialty stores. The line will include resort, spa and cruise line collections as well as product designed for golf, tennis, yachting and sailing clubs.

Finally, Esquire Footwear is developing a line of casual footwear that will be available in department and

specialty stores next fall.

These three new partners join Lunada Bay, the Ále by Alessandra master swimwear licensee.

“I am extremely excited to introduce the accessory and footwear categories to the marketplace,” says Alessandra Ambrosio, supermodel and fashion icon. “Each of our new partners is well-known in the fashion industry for their best-in-class product and design, which meshes perfectly with the Ále by Alessandra brand. This is just the start of our rollout of category and brand expansion initiatives. We intend to introduce additional strategic licensees both domestically and abroad in the near future.”

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