Cheez-It, ILTHY Drop Limited-Edition Capsule for the Cheez-It BowlCheez-It, ILTHY Drop Limited-Edition Capsule for the Cheez-It Bowl
The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia.
February 3, 2025

The ILTHY x Cheez-It collection has been launched to celebrate the Cheez-It Bowl, one of the oldest collegiate bowl games in the U.S.
As the brand licensing agency for Cheez-It, The Joester Loria Group played a key role in orchestrating the collaboration, ensuring the collection authentically tied into the legacy of the game.
The four-piece capsule blends Ilthy’s streetwear edge with Cheez-It nostalgia and includes a hat, T-shirt, hoodie and football. The collection showcases Ilthy’s playful yet elevated craftsmanship, with standout pieces like a cream twill and orange suede hat, and a bold red and yellow grid-patterned football that captures the essence of Cheez-It’s iconic cracker texture.
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