Champion Athleticwear has launched a limited-edition capsule collection in partnership with Sesame Workshop, the non-profit behind “Sesame Street.” Now, Elmo, Cookie Monster, Big Bird and other favorites will be seen on Champion apparel as part of a new character-inspired collection.
“The synergy for the partnership stemmed from both Champion and ‘Sesame Street’ being authentic, inclusive brands who have been trusted for decades,” says David Robertson, director, global brand marketing, Champion. “Drawing inspiration from ‘Sesame Street’s’ iconic characters enabled us to create a fun, unique collection to appeal to Champion and ‘Sesame Street’ fans. The collection will add an element of nostalgia at a time when many of us are looking to connect with things that are familiar.”
The Champion x “Sesame Street” collection spans men’s, women’s and youth apparel. The collaboration is the first global collection for Champion, and is set for release in the U.S., Australia, Thailand, China, Hong Kong and Taiwan. It marks the company’s first collaboration featuring a kids’ collection.
“We had a wonderful time collaborating with Champion on this new collection that brings the spirit of ‘Sesame Street’ to life in every way imaginable,” says Gabriela Arenas, vice president, licensing, North America, Sesame Workshop. “We hope the collection provides a source of joy and a sense of familiarity and comfort during these uncertain times.”
The Champion x “Sesame Street” collection offers pieces including a screen-printed reverse weave hoodie with Cookie Monster munching on a cookie, cropped crewneck sweatshirts, joggers with the “Sesame Street” Muppets posing for a family photo and a peeking Elmo emblazoned on adult hoodies and kids’ t-shirts. Oscar the Grouch, Bert and Ernie, Grover and The Count also make appearances on a variety of hoodies and crewnecks in color designs.
The collection is currently available on Champion.com and Pacsun.com. The kids’ collection is only available at Champion.com.