capsule collection in a collaboration brokered by WildBrain CPLG U.K. on behalf of Peanuts Worldwide.
range is a cross-category capsule that spans bags, accessories, homewares and apparel (women and children). Snoopy and friends feature across the range within three themes: Happy (yellow), Love (pink) and Dream (blue), inspired by the positive messaging of the
“We wanted to recreate the bold solid color blocking you see on the
book covers, so we made the background prints very tonal, allowing the character to stand out,” says a Cath Kidston spokesperson. “We loved the positive affirmations used by Snoopy that really make people smile, so we incorporated positive text into the designs to reflect the heart-warming emotions of Snoopy in the drawings to brighten our customers’ days.”
The limited-edition collection has arrived in time for the holiday season and has been supported via social media
“We’re delighted to be working with Cath Kidston on this collection,” says Stacy Scimia, retail and category director, WildBrain CPLG. “Using themes that connect so well with Peanuts, Cath Kidston have created something new and fresh that the fans will love.”
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