CASETiFY Makes Its NYFW Debut with Private Policy New York

Global lifestyle brand CASETiFY made its fashion week debut partnering with New York fashion label Private Policy New York to feature its signature accessories as a part of the brand's New York Fashion Week runway show on Feb. 12. Private Policy’s latest collection, titled "We Are All Animals," saw three looks paired with CASETiFY's Impact Case series for the Samsung Z Flip4 and the brand's phone straps sported by models as they walked down the runway. 

“We could not be more excited to be CASETiFY's first ever high fashion collaborators, as they're really the best mobile accessories maker there is,” Siying Qu and Haoran Li, designers, Private Policy, said in a joint statement. “We create all of our accessories with intention, and we knew CASETiFY does as well, so we felt confident in our partnership the entire time – and it's just a happy coincidence that this season's collection focuses on sustainability… CASETiFY is already using upcycled materials!” 

The lineup from the “We Are All Animals” collection highlights endangered species awareness -- seeking to learn about sustainability, diversity and community value from nature.  

From the 21-piece collection, CASETiFY's Impact Case and an assortment of leather and chain-link phone straps were seen on three looks designed with prints found within this season's collection - a faux fur checker print, denim checker print and this season's motif “We Are All Animals.” Each case featured on the runway was made with Re/CASETiFY materials, the brand's phone case upcycling program, further supporting PRIVATE POLICY's pursuit of sustainability in fashion. 

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“We are thrilled to have CASETiFY be a part of NYFW, highlighting that your phone case is truly an expression of one's personality and an important extension of your everyday outfit,” says Wes Ng, chief executive officer and co-founder, CASETiFY. “We are also excited to be collaborating with PRIVATE POLICY, a like-minded brand who is committed to bringing further awareness to the importance of sustainability in all industries.”