The line includes 12 styles of women’s t-shirts. Collectively, the apparel aims to create an interactive and story-driven capsule collection. It will be available on www.us.romwe.com this month. ROMWE will feature the collection on its homepage and via targeted marketing campaigns.
“ROMWE is known for its diversified, accessible fashions; Cartoon Network and ‘The Powerpuff Girls’ are all about girls’ power, so this was a very natural alliance,” says Molly Miao, chief marketing officer, ROMWE. “I think the collection will give the fan base a medium for bringing their favorite icon and image to life.”
The collection joins other series0branded clothing from companies such as
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