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Capezio to Make Licensing Debut

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The dance brand is seeking licensing opportunities with agency Graj + Gustavsen.

Graj + Gustavsen has announced it is working with dance brand Capezio on brand extension opportunities into new categories.

The company is seeking to align Capezio with products, experiences and audiences in line with market and consumer trends of fitness, self-expression and demand for authenticity. Capezio’s positioning will be introduced to the market this season.

“We’re thrilled to be working with G+G to update our positioning and extend our brand into new categories and audiences.” says Anthony Giacoio, executive vice president/board of directors, Capezio.

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