Canada Goose, Pantone Honor Polar Bears Int'l

The shade, dubbed PBI Blue, was developed to formally recognize the “energetic huge,” which has become a symbol of expert and important work being done by PBI Scientists, according to Canada Goose.

Moving forward, the shade will be available across a capsule of parkas, lightweight jackets and accessories for adults and kids.

Polar Bears International is an organization dedicated to the preservation of polar bears and their habitat. Canada Goose provides PBI researchers and scientists with cold weather apparel.