The new Pantone color marks the 10-year relationship between the apparel company and preservation organization.

NORTH AMERICA–In honor of its 10-year relationship with Polar Bears International, Canada Goose has partnered with Pantone to create a customized shade for International Polar Bear Day.

The shade, dubbed PBI Blue, was developed to formally recognize the “energetic huge,” which has become a symbol of expert and important work being done by PBI Scientists, according to Canada Goose.

Moving forward, the shade will be available across a capsule of parkas, lightweight jackets and accessories for adults and kids.

Polar Bears International is an organization dedicated to the preservation of polar bears and their habitat. Canada Goose provides PBI researchers and scientists with cold weather apparel.