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Camp Beverly Hills Relaunches

Global Icons, the licensing agent for the brand, is now seeking licensing partners.

License Global

July 17, 2021

1 Min Read
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Camp Beverly Hills has relaunched with a limited-licensed capsule collection sold exclusively at Fred Segal and Fredsegal.com to introduce the ’80s brand to a younger demographic. Leveraging social media influencers such as Ellie Zieler, Bryant Eslava, Rocky Barners and more with more than 50+ million combined followers, the brand achieved hundreds of millions of impressions and drove sales as key pieces of the collection sold out in days.

Global Icons is actively seeking licensing partners in all categories to fully bring back the brand onto the market where it was once sold in specialty and department stores nationwide.

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Global Icons

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

Through its print edition, website, daily e-newsletter and event publications, License Global reaches more than 150,000 executives and professionals in all major markets. The magazine also serves as the official publication for the sector’s trade events, which include Licensing Expo, Brand Licensing Europe, Licensing Expo Japan, Licensing Expo Shanghai and the Licensing Leadership Summit.

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