Calvin Klein, a division of licensor PVH Corp, has unveiled a new global creative strategy that will unify all Calvin Klein brands under one vision.

April 6, 2018

1 Min Read

PVH-owned apparel brand plans to unify its creative strategy across all categories.

Calvin Klein, a division of licensor PVH Corp, has unveiled a new global creative strategy that will unify all Calvin Klein brands under one vision.

The new brand direction will follow one creative vision across all categories for the business and will also solidify the brand’s position globally, as well as set the course for future long-term growth.

The new creative strategy is part of a global evolution for the Calvin Klein brand, which began in 2013 with the reacquisition of its jeans and underwear businesses.

As part of the transition, Francisco Costa, women’s creative director of Calvin Klein Collection, and Italo Zucchelli, men’s creative director of Calvin Klein Collection, will both be leaving the company.

“This creative strategy marks the beginning of another significant chapter in Calvin Klein’s brand legacy since Mr. Klein’s retirement,” says Steve Shiffman, chief executive officer, Calvin Klein. “I would like to thank Francisco and Italo for their unwavering commitment to the Calvin Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”

PVH Corp. is the second largest licensor in the world, according to License! Global’s exclusive Top 150 Global Licensors 2015 report. The 2016 Top Licensors report will be released next month.

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