Calvin Klein Unveils New Global Strategy

Calvin Klein, a division of licensor PVH Corp, has unveiled a new global creative strategy that will unify all Calvin Klein brands under one vision.

April 6, 2018

Calvin Klein Unveils New Global Strategy

PVH-owned apparel brand plans to unify its creative strategy across all categories.

The new brand direction will follow one creative vision across all categories for the business and will also solidify the brand’s position globally, as well as set the course for future long-term growth.

The new creative strategy is part of a global evolution for the Calvin Klein brand, which began in 2013 with the reacquisition of its jeans and underwear businesses.

As part of the transition, Francisco Costa, women’s creative director of Calvin Klein Collection, and Italo Zucchelli, men’s creative director of Calvin Klein Collection, will both be leaving the company.

“This creative strategy marks the beginning of another significant chapter in Calvin Klein’s brand legacy since Mr. Klein’s retirement,” says Steve Shiffman, chief executive officer, Calvin Klein. “I would like to thank Francisco and Italo for their unwavering commitment to the Calvin

Klein brand and their accomplishments over the past decade. They have both contributed immensely to making Calvin Klein a global leader in the fashion industry, and they have done so with dedication, focus and creativity.”