April 6, 2018
Clothing brand will serve as the exclusive apparel partner of musician’s “Purpose” world tour.
The Calvin Klein brand will be highlighted throughout key segments of each concert via video footage from the spring 2016 Calvin Klein global advertising campaign which featured Bieber. Bieber and tour dancers will also wear apparel from the brand on stage. There will also be Calvin Klein-branded experiences at select tour stops, and a zine that features exclusive images of Bieber from the spring 2016 campaign available.
Additionally, the clothing brand will host a sweepstakes on Twitter and Instagram for a chance to win VIP tickets to select concerts and meet Bieber.
Justin Bieber’s “Purpose” tour kicked off Wednesday night in Seattle, Washington and will stop at venues across North America and Europe.
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