Cabela’s Launches Luke Bryan Clothing Line 2

Cabela’s Incorporated and country music star Luke Bryan debuted his new 32 Bridge line of clothing exclusively at Cabela’s this month.

April 6, 2018

Cabela’s Launches Luke Bryan Clothing Line 2

The 32 Bridge line will offer men’s and women’s apparel, including short-sleeve T-shirts, long-sleeve T-shirts and caps.

Cabela’s and Luke collaborated to design and create the 32 Bridge line that will appeal to country music fans and outdoor enthusiasts. Cabela’s and Luke began a partnership in 2012 when he became a Cabela’s Ambassador.  

Bryan drew inspiration for the new clothing line from his childhood home and passion for the outdoors. Route 32 Bridge is a bridge in Georgia crossing over the Flint River and marking the line between Worth and Lee counties. This is the area where Bryan was raised and developed his love for the outdoors, learning to fish and hunt with his family and friends. The region also has inspired, and continues to inspire, Bryan’s music.

 “This brand is so dear to me and such a big part of who I am that seeing it come to life is so

exciting,” says Bryan. “I can’t wait to share it!”

 “Not only is Luke one of the top country music artists in the world, but he also shares Cabela’s passion for the outdoors,” says Lee Dolan, vice president of brand marketing, Cabela’s. “Cabela’s was thrilled to collaborate with Luke on the creation of the new 32 Bridge clothing line and is honored to offer 32 Bridge products to our customers.”

 The 32 Bridge clothing line will be offered at select Cabela’s retail stores and online at

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