C&A Styles Popeye and Olive Oyl Apparel

The famous animated duo will be celebrated via a new apparel collab between King Features and C&A.
License Global

February 5, 2021

oliveoyl (1).png

Every year, C&A makes a splash for Valentine’s Day with new collections that showcase love and friendship in all shapes and forms. This Valentine’s Day, one of pop culture’s most iconic couples, Popeye and Olive Oyl, are taking the spotlight in a playful apparel collection. C&A, in partnership with King Features Syndicate, a unit of Hearst and home to some of the world’s most popular entertainment characters, today announced a special collection that will allow adults and children to celebrate one of animation’s longest-running romances. 

“We are inspired by the creative work and enthusiasm C&A has dedicated to spreading the love among fans in Mexico through this special collection,” says Carla Silva, vice president and general manager, global head of licensing, King Features. “Who better to lead this celebration of the heart than Popeye and Olive Oyl, who are not only a couple, but also the best of friends?”

The Popeye and Olive Oyl collection includes t-shirts and sweatshirts for men, women

and children in different fits, with a variety of prints and textures. Complementary designs, such as Popeye in love and Olive pining for him, will let fans coordinate their look with their partner or squad of friends. 

“We want to celebrate February 14 in a different way: remembering a very special couple, with whom we laughed during our childhood and learned that love can do anything,” says Marcos Guerrero, chief marketing officer, C&A. “This collection features nautical details that will delight kids and grown-ups alike.” 

Available Feb. 1-14, the collection will be sold in 

C&A stores

 and the C&A 

online

 store.

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.