B.U.M. Equipment Plots Re-Launch

The '80s U.S. streetwear brand B.U.M. Equipment has appointed licensing agency Foundry Brands to develop its brand in the U.K. and Europe.

April 6, 2018

B.U.M. Equipment Plots Re-Launch
BUMrelaunch.jpeg

Foundry will initially target fast fashion retailers to capitalize on current trends in '80s and '90s fashion influences and the emergence of sports activewear as a mainstream fashion look.

B.U.M. is also being re-launched in the U.S. for 2016.

“We see a real opportunity to re-introduce the brand back into the European market,” says Stephen Wayne, chairman, B.U.M. Equipment. “With the '80s and '90s having such an influence now, we have seen interest in the B.U.M. brand grow and some influential celebrities starting to be seen in the brand."

Read more about:

Subscribe and receive the latest news from the industry.

Join 62,000+ members. Yes, it’s completely free.

You May Also Like

Loading..

Report

Loading..

This site uses cookies to provide you with the best user experience possible. By using License Global, you accept our use of cookies.