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BSMC, Indian Motorcycle Ride into Fashion Deal

The two brands are venturing into apparel.

License Global

August 14, 2020

2 Min Read
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Bike Shed Motorcycle Club and Indian Motorcycle have joined forces for a range of apparel.

The collection includes hats, shirts, sweatshirts and more and is available at the Indian and BSMC websites, the clothing is also available at select retail locations.

“We’re proud to collaborate with Bike Shed on this apparel collection and celebrate our love for motorcycles and motorcycle culture,”says Reid Wilson, vice president, Indian Motorcycle to Ultimate Motorcycling. “When we found out Bike Shed was opening a clubhouse in the U.S., we knew we wanted to get involved. A special-edition apparel collection was a no-brainer, and we’re extremely proud to align with Bike Shed as they plan for their opening in Los Angeles.”

The upcoming store location will cover 30,000 square feet and in addition to a large retail space, it will include a full-service restaurant, bar and lounge, café, tattoo studio, barbershop and events space.

There will also be a technical riding jersey in addition to the lifestyle apparel. The collaboration also came with an announcement that there will be a Bike Shed Motorcycle Club store opening in Los Angeles, Calif.

“We wanted to align with an American brand that shared our same, all-inclusive, motorcycle values,” says Anthony “Dutch” Van Someren, founder, Bike Shed Motorcycle Club in an interview with Ultimate Motorcycling. “Indian Motorcycle is an iconic and historic brand that has evolved to remain relevant as moto culture has evolved, balancing timeless design and authenticity with modern performance and practicality, bringing new appreciation and customers to the brand and its bikes. Our clothing collaboration partnership carries those same values, aligning two brands that are as much about community and experience as we are about quality products, made to be fit-for-purpose while carrying timeless style and heritage.”

About the Author(s)

License Global

License Global is the leading news source for the brand licensing industry, delivering award-winning editorial content including news, trends, analysis, and special reports about the global consumer product and retail marketplace.

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