BSA Revs Up Apparel Deal

In the 1950s, the Birmingham Small Arms Company was the world’s largest motorcycle manufacturer, and the Blue Star and Thunderbolt images harken back to a golden era when British bikes ruled the world.    

Poeticgem will use iconic BSA imagery to produce a range of t-shirts, sweatshirts and polo shirts for adults.

“We are very excited to be working with such a classic retro brand,” says Elliott Matthews, executive director, Poeticgem. “There have been various guises of the BSA logo over the years, which gives us some fantastic imagery to play around with and we have created a range that will really catch the eye on shelf.”