‘60s icon expands into additional licensing deals.

License Global

April 10, 2023

1 Min Read
Dress from the Brigitte Bardot collection.
Dress from the Brigitte Bardot collection.Family Trademark

Family Trademark TLM, exclusive worldwide master licensee of the Brigitte Bardot brand since 2020, has announced the arrival of a new prêt-à-porter range.  

This exclusive license agreement was signed for the Europe region with LPE Licence SAS, a subsidiary of the LPE Group, creator of the French women's prêt-à-porter brand “La Petite Étoile.”  

The Brigitte Bardot collections will be a modern interpretation of her style from the '50s to the '70s and the pieces she wore. From spring 2024, 80 designs will evoke her look, from the marinière to the Bardot collar blouse, from the blouses in broderie anglaise to the '70s patterned trousers.  

“With her magnetism, her freshness and her deceptively casual look, her image is very current. We wanted to celebrate this legacy of French feminine style with a line bearing her name,” says Karim Meflah, LPE Licences. 

Initially, distribution will focus on the European wholesale market; this will be followed by an international roll-out and a digital roll-out. 

“We are delighted with this new partnership which will bring the world of Brigitte Bardot to the prêt-à-porter sector,” says Tanguy Toulemonde, chief executive officer, Family Trademark TLM. “The decision to entrust this license to LPE was motivated by our shared passion for Brigitte Bardot and by the professionalism of the LPE team. The collections will be inspired by the strong, modern values of the brand, a joyful sensuality and a natural and authentic ultra-femininity.” 

Related:Brigitte Bardot x Pull&Bear Capsule Collection Launched

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EuropeBrigitte Bardot

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License Global

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